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The Clean Label Movement is Trending

Clean label? I’ve got a clean label – its mainly white with few design aspects. However we are not talking design here. We are talking about ingredients and blends. Consumers are starting to move away from picking up whatever they find over-the-counter on the store shelf. Unfortunately for supplement makers who haven’t been paying attention, … Continue reading “The Clean Label Movement is Trending”

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Modern Sports Nutrition: Keys to Success

Supplements like protein powders and pre-workout are now more mainstream than ever and the demand for these products continues to grow. This could be a response to the increased drive to live a healthier lifestyle or may just reflect the alternative uses of these products by users that aren’t the typical athlete. For businesses that … Continue reading “Modern Sports Nutrition: Keys to Success”

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Developing Supplement Flavors Your Customers Will Love

Your supplement flavors are likely the first lasting impact that you will have on a customer. More often than not, if your product doesn’t live up to their predetermined standards based on the flavor you have chosen to emulate, there is a good chance they won’t purchase the product again; even if it works. While … Continue reading “Developing Supplement Flavors Your Customers Will Love”

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Should You Use Natural Flavoring in Supplement Formulas?

With modern advancements in food science in technology, manufacturers are now able to avoid the use of chemical formulations and, instead, create natural flavoring options that mimic target flavors more closely. However, artificial flavoring is often utilized by businesses because it provides a cheaper alternative that the average customer will find pleasing. Unfortunately, while this … Continue reading “Should You Use Natural Flavoring in Supplement Formulas?”

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Incorporating Holiday Flavors Into Your Supplements

With the holiday season finally here, it’s hard to avoid pumpkin spice or chai latte flavors sneaking their way into your favorite products. Fortunately for supplement lines, this trend can now be incorporated into your very own products. At JW Nutritional, our Research and Development department can formulate holiday flavors that you can incorporate into … Continue reading “Incorporating Holiday Flavors Into Your Supplements”

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The Importance of Flavor Masking in Supplements

Have you ever tried unflavored versions of your favorite supplements? If so, chances are they probably didn’t taste that great and left you with an unpleasant lingering flavor in your mouth. Many supplement ingredients have a bitter taste that doesn’t leave a lasting impression, making the use of flavor masking in supplements critical for the … Continue reading “The Importance of Flavor Masking in Supplements”

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3 Factors That Make a Successful Supplement

In order to make an impact in the sports nutrition industry, it is important to ensure your product stands out from the rest. And, it’s not so much about what’s on the outside as the inside. If you are starting your own supplement line, or want to expand your supplement line to include new products, … Continue reading “3 Factors That Make a Successful Supplement”

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Let Us Help You Create The Perfect Protein Powder

There are many different routes your brand can take when creating your protein powder. It is important to ensure that you know what your target audiences are looking for and create your product according to those needs in order to boost sales and increase your brand recognition. While the perfect protein powder for your brand … Continue reading “Let Us Help You Create The Perfect Protein Powder”

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3 Considerations When Creating a Protein Powder Formula

With the wide variety of protein powder products currently available on the market, it has become more important than ever for supplement brands to create niche products to fill a certain need. Not only does this increase sales, it can create a loyal fan base that continues to repurchase your product in the future. If … Continue reading “3 Considerations When Creating a Protein Powder Formula”

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Enhance Your Protein Powder with Custom Flavoring

With the wide selection of protein powders lining the shelves of health food or supplement stores, there is typically one factor that stands out in the eyes of the consumer. While the protein count is definitely important, you would be hard-pressed to find a customer that uses a product that tastes bad. To ensure the … Continue reading “Enhance Your Protein Powder with Custom Flavoring”

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