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The Importance of Flavor Masking in Supplements


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The Importance of Flavor Masking in Supplements

The Importance of Flavor Masking in Supplements

The Importance of Flavor Masking in SupplementsHave you ever tried unflavored versions of your favorite supplements? If so, chances are they probably didn’t taste that great and left you with an unpleasant lingering flavor in your mouth. Many supplement ingredients have a bitter taste that doesn’t leave a lasting impression, making the use of flavor masking in supplements critical for the success of your products.

There are many ingredients that may require the use of masking agents to cover base notes that may be undesirable to your customers. Most of the time, unwanted attributes will come from vitamins or minerals that provide a flavor profile that is bitter or metallic. For this reason, it is extremely important to work with an experience flavor lab to develop a flavor profile that not only masks these unwanted flavors but creates one that will keep people coming back.

At JW Nutritional, we know that the flavor your product gives has a direct impact on how successful it will be when it goes to market. To help you achieve this goal, we have a dedicated team of flavor development experts that have the experience needed to work with any formula you may require and provide flavor masking if needed. If your formula includes base ingredients that are poor-tasting or taste “off”, we can help develop a flavor profile to make it taste great.

Our approach to flavor development is customer and product specific. Meaning our approach to each individual formula we are presented may be different. Throughout the process, we can utilize natural flavoring, artificial flavoring or a combination of both depending on the specific needs of your product. The Research and Development division at JW Nutritional is constantly innovating new ways to improve flavor and sweetener combinations with a variety of powders.

Why JW Nutritional?

If you are in need of flavor development services for your upcoming product formulas, JW Nutritional is here to help! With a wide variety of private label sports supplements ready for your branding, it has never been easier to break into this growing industry. Ready to get started? Give us a call at (214) 221-0404 or contact us today!

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