Any marketing professional would agree that packaging plays a huge role in selling products. When you’re at the store, are you going to be drawn to the dull, generic design or the colorful, exciting packaging? Supplemental companies may not consider packaging to be all that important, but it’s proven to be a vital component customers … Continue reading “3 Factors Supplement Companies Need to Consider When Choosing Packaging”
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The Clean Label Movement is Trending
Clean label? I’ve got a clean label – its mainly white with few design aspects. However we are not talking design here. We are talking about ingredients and blends. Consumers are starting to move away from picking up whatever they find over-the-counter on the store shelf. Unfortunately for supplement makers who haven’t been paying attention, … Continue reading “The Clean Label Movement is Trending”
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Supplement Packaging Trends You Should Implement Now
Some of the top brands in the supplement industry all have one key thing in common; they have innovated the packaging sector with new trends that demand attention from consumers. In modern markets, supplement packaging is one of the only ways to gain interest from consumers in a crowded market. But how can brands take … Continue reading “Supplement Packaging Trends You Should Implement Now”
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Insight Into Supplement Packaging Considerations
While it’s important to have an eye-catching design on your supplement packaging, brands must also keep in mind what their packaging says about their brand. Even more important, failing to have the right information may make you a target of the FDA and ultimately shut down your business before it can take off. In this … Continue reading “Insight Into Supplement Packaging Considerations”
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Tips for Launching a New Sports Supplement
The supplement industry is constantly growing to accommodate the wide variety of needs faced by athletes, bodybuilders and many more. Even if a hot product exists on the market already, supplement lines may be adding the product to their catalog to take their fair share of the market and better serve their customer bases. While … Continue reading “Tips for Launching a New Sports Supplement”
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What Packaging Says About a Product
Think about a new product you recently purchased. What initially drew you to that product? For some, it may have been a recommendation from a trusted friend or influencer but for most packaging will create initial interest. We hope this article helps you understand how important the packaging of your products are.
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