Some of the top brands in the supplement industry all have one key thing in common; they have innovated the packaging sector with new trends that demand attention from consumers. In modern markets, supplement packaging is one of the only ways to gain interest from consumers in a crowded market. But how can brands take advantage of this information? In this article, we will look at some popular supplement packaging trends you should implement now to make an immediate impact.
Whether you are focusing on traditional retail sales or are taking the eCommerce route, eye-catching labels are a must. Using bright colors not only makes your product stand out on a computer screen but can also create visual disruption on physical store shelves. If you are going to skimp during any part of the process, this is one place you won’t want to do it. Having an eye-catching label can help encourage a sell, but overall the product will still need to taste good and do what it claims for repeat business.
In addition to design implements, supplement packaging trends have also paved the way for eco-friendly materials to be more incorporated into the equation. Modern consumers are becoming more conscious about the products they are using and the way brands package those products. With this in mind, brands should continue working to limit their environmental impact while still providing the best supplements possible for their target audiences. This combination of ideas has helped propel many startups into the limelight in the industry quickly.
Supplements are used daily by consumers and, as you might imagine, this makes the packaging of the product an extension of the user’s living space and daily lifestyle. Convenient packaging design or the inclusion of modern scoops that reduce spillage can also help sway purchasing decisions. Anything you can do to reduce waste and improve the user experience should be highlighted for a positive impact on the exposure and revenue you are trying to obtain. Ready to get started? Click the link below to find out what is possible!
Why JW Nutritional for Supplement Manufacturing?
JW Nutritional can manufacture a wide variety of supplements to suit the needs of your customers. With the inclusion of our complete packaging solutions including bottles with lid closures, sachets, stick packs and zip-seal bags, clients can receive a complete product that is ready for order fulfillment. If you are interested in the vitamin manufacturing services we offer, please contact us today!