Many consumers are making a conscious shift in their dietary choices and converting to a plant-based lifestyle has become more popular than ever before in recent history. Fortunately, this has created new trends that supplement brands can capitalize on when developing their new encapsulated products to not only improve marketing but allow more consumers access … Continue reading “What Are Vegetable Capsules?”
If you are like most people, you probably envision supplements and other pharmaceuticals as artificial; however, most vitamins seem to get a pass from consumers. Both supplements and vitamins may be composed of natural or artificial ingredients. If you are curious where vitamin supplements come from, this article is a great primer into how vitamins … Continue reading “Where Do Vitamin Supplements Come From?”
As a supplement brand, you likely will want to get your products on store shelves or into the hands of consumers as soon as possible to ensure they aren’t thrown out due to expiration. By the same token, consumers are always looking for the freshest products possible to meet their fitness or dietary needs. However, … Continue reading “What Does “MFG” Mean on Supplement Packaging?”
If your brand doesn’t use a “proprietary blend” in its formula, there’s a good chance that you are transparently showing any excipients that may be listed on the supplement facts panel on your products. While considered inactive ingredients, supplement excipients may be categorized under different designation types including coating agents, flavoring agents, lubricants, binders, fillers, … Continue reading “Supplement Excipients: What Should You Know?”
With the wide variety of products that are available to supplement brands, it can be hard to find the right product mix to meet your individual needs. While each product type generally serves its own purpose, supplement encapsulation has become a popular method industry wide to serve a variety of purposes that consumers are looking … Continue reading “What Is Supplement Encapsulation?”
For most supplement manufacturers, spreading the word about their products and boosting sales will typically require the assistance of other people. And, whether you choose to work with an influencer or dedicated sales rep, the benefits that you can obtain are immense. If you have reached a point where you think outside help may be … Continue reading “3 Reasons to Hire a Sales Rep for Your Supplement Line”
While a fairly recent movement, the growth of nutraceuticals has made a positive impact on the health industry in recent years. And, although the definition of nutraceuticals may vary worldwide, they are all generally considered products that have a positive impact on the user’s health. In this article, we will look at what nutraceuticals are … Continue reading “What are Nutraceuticals?”
JW Nutritional is committed to providing only the best products. To prove it, we provide a full line of bread and butter supplements for you to private label. While private label supplements can take on many different forms, some of the most popular products that we see clients buying industry-wide are often bulk powders. But … Continue reading “Private Label Bulk Powders Help Cut Costs”
If you are looking to build a new supplement brand or just need to find new customers for your existing products, there is likely no better place to start than social media. As an ingrained part of modern society, nearly everyone has at least one social profile online and every successful business has developed and … Continue reading “Take Your Supplement Brand’s Social Media to the Next Level”
Although getting started in the supplement industry with a new brand can seem intimidating, finding your customers and building your business should be a challenge. Like any other industry, marketing plays a critical role in how much success a business can obtain; however, getting started doesn’t have to be expensive. In this article, we will … Continue reading “Easy Ways to Build a Supplement Brand”
