In the supplement industry, marketing your products correctly often determines how successful they become and the potential customer reach that you are able to achieve. Even if you have a great product, your marketing will likely ultimately determine how it is perceived by the general public and your target audiences. These common marketing pitfalls have … Continue reading “Marketing Pitfalls Supplement Lines Should Avoid”
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When Do Custom Supplement Formulas Make Sense?
If you are ready to start your own supplement line, you likely have a distinct road map of which products you want to include at launch. While you may be tempted to create your own custom supplement formulas, this isn’t always the best approach when private label options are available. Here are some of the … Continue reading “When Do Custom Supplement Formulas Make Sense?”
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How Do FDA Regulations Affect Supplement Marketing?
Even if you have a great product, there’s a good chance no one will know about it unless you are willing to funnel some money into marketing your supplements. Not only does this establish a brand image that your potential customers can relate to and remember, but it also sets you apart from any competitors … Continue reading “How Do FDA Regulations Affect Supplement Marketing?”
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Formulating Supplements for Sleep
As society has evolved and more technology has been created, it’s harder than ever to get the recommended minimum of 7 hours of sleep each night. Maybe you lie awake on your phone scrolling through social media feeds or just have a hard time turning off a series you are binge watching. To accommodate these … Continue reading “Formulating Supplements for Sleep”
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Incorporating Holiday Flavors Into Your Supplements
With the holiday season finally here, it’s hard to avoid pumpkin spice or chai latte flavors sneaking their way into your favorite products. Fortunately for supplement lines, this trend can now be incorporated into your very own products. At JW Nutritional, our Research and Development department can formulate holiday flavors that you can incorporate into … Continue reading “Incorporating Holiday Flavors Into Your Supplements”
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Finding a Qualified Supplement Manufacturer
While the success of your supplement line is often dictated by the marketing decisions you choose and the quality of products you provide, there’s a good chance that the base level of quality you are willing to provide comes from the manufacturing partner you have chosen. In fact, finding the right partner to manufacture your … Continue reading “Finding a Qualified Supplement Manufacturer”
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Manufacturing Vitamins for Female Athletes
It’s no secret that vitamins and minerals are essential not only for active females but anyone that is committed to improving their health. With the wide variety of products available on the market, it can be hard to determine what nutrients you need based on your specific condition or needs. If you are manufacturing vitamins … Continue reading “Manufacturing Vitamins for Female Athletes”
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What Factors Make a Protein Powder Successful?
If you have been interested in sports nutrition or supplements for long, you likely have tried your fair share of protein powders in an effort to find the perfect fit for you. While some may have been great, you likely have also experienced the lower end of the spectrum. With your previous experiences in mind, … Continue reading “What Factors Make a Protein Powder Successful?”
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Private Label Manufacturing vs Custom Supplement Formulation
If you currently own your own supplement company or are looking to start one, you may be surprised to learn that there are multiple ways to stock your product lines. No matter what your desired product is, JW Nutritional has many different options to fulfill your needs. In this article, we will explain the difference … Continue reading “Private Label Manufacturing vs Custom Supplement Formulation”
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The Secret to a Successful Supplement
Breaking into the supplement industry can seem challenging for a new start-up. With the wide variety of large companies already dominating the market, it is more important than ever for small businesses to begin innovating the get their fair share of the market. If you are ready to create a successful supplement and start your … Continue reading “The Secret to a Successful Supplement”
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