Some of the top brands in the supplement industry all have one key thing in common; they have innovated the packaging sector with new trends that demand attention from consumers. In modern markets, supplement packaging is one of the only ways to gain interest from consumers in a crowded market. But how can brands take … Continue reading “Supplement Packaging Trends You Should Implement Now”
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RTD Beverages: What is Possible?
At JW Nutritional, we are constantly working to keep up with modern trends that the supplement industry has. And, while powders like protein or pre-workout are still incredibly popular, many consumers are looking for a more convenient, ready to drink options. We have worked with countless brands to develop and manufacture their RTD beverages and … Continue reading “RTD Beverages: What is Possible?”
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Should You Invest in Plant-Based Sports Nutrition?
From Beyond Meat to cashew cheese, vegan options have never been more accessible and plentiful for consumers. And, this is for good reason! Nearly 7 million adults in the U.S. now identify as vegan and 4.3 million identify as vegetarian. While this has greatly influenced the food options found in the grocery store, how has … Continue reading “Should You Invest in Plant-Based Sports Nutrition?”
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Who Gives Supplement Manufacturers GMP Certification?
The FDA continually monitors the supplement industry very closely and works hard to ensure that consumers are protected from any potential problems that may be occurring. And, as the industry continues to grow, the FDA has placed more emphasis on monitoring supplement manufacturers and their clients. Staying GMP compliant is critical for manufacturers that want … Continue reading “Who Gives Supplement Manufacturers GMP Certification?”
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What Are Vegetable Capsules?
Many consumers are making a conscious shift in their dietary choices and converting to a plant-based lifestyle has become more popular than ever before in recent history. Fortunately, this has created new trends that supplement brands can capitalize on when developing their new encapsulated products to not only improve marketing but allow more consumers access … Continue reading “What Are Vegetable Capsules?”
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Where Do Vitamin Supplements Come From?
If you are like most people, you probably envision supplements and other pharmaceuticals as artificial; however, most vitamins seem to get a pass from consumers. Both supplements and vitamins may be composed of natural or artificial ingredients. If you are curious where vitamin supplements come from, this article is a great primer into how vitamins … Continue reading “Where Do Vitamin Supplements Come From?”
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What Does “MFG” Mean on Supplement Packaging?
As a supplement brand, you likely will want to get your products on store shelves or into the hands of consumers as soon as possible to ensure they aren’t thrown out due to expiration. By the same token, consumers are always looking for the freshest products possible to meet their fitness or dietary needs. However, … Continue reading “What Does “MFG” Mean on Supplement Packaging?”
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Supplement Excipients: What Should You Know?
If your brand doesn’t use a “proprietary blend” in its formula, there’s a good chance that you are transparently showing any excipients that may be listed on the supplement facts panel on your products. While considered inactive ingredients, supplement excipients may be categorized under different designation types including coating agents, flavoring agents, lubricants, binders, fillers, … Continue reading “Supplement Excipients: What Should You Know?”
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3 Reasons to Hire a Sales Rep for Your Supplement Line
For most supplement manufacturers, spreading the word about their products and boosting sales will typically require the assistance of other people. And, whether you choose to work with an influencer or dedicated sales rep, the benefits that you can obtain are immense. If you have reached a point where you think outside help may be … Continue reading “3 Reasons to Hire a Sales Rep for Your Supplement Line”
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Take Your Supplement Brand’s Social Media to the Next Level
If you are looking to build a new supplement brand or just need to find new customers for your existing products, there is likely no better place to start than social media. As an ingrained part of modern society, nearly everyone has at least one social profile online and every successful business has developed and … Continue reading “Take Your Supplement Brand’s Social Media to the Next Level”
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