Many local supplement stores and smaller supplement brands are finding it harder than ever to continue to sell their products during extensive lockdown periods designed to help eliminate the spread of COVID-19. While stimulus checks and small business relief packages are on the way, that doesn’t mean that businesses should just let their product go to waste. If you want to continue to grow your supplement business online amid this crisis, there are many ways you can get started quickly with an eCommerce store.
Choose a Platform
While some platforms like Shopify make getting your supplement business online easy, you will most likely want to invest in a custom website design through WordPress if possible. This will allow you to take more control of your online store and achieve success in your own way instead of relying on the built-in tools that are available through other drag-and-drop sales platforms. Weigh your options and determine which is the right fit for your brand or business’s unique goal at the given time and if selling online is only a temporary plan.
Select a Payment Processor
As long as you are selling supplements that don’t contain illicit ingredients and you are accurately providing labeling information and descriptions that avoid medical claims, you should be able to find a payment processor to help your supplement business take payments online. Once you have your payment processor ready, you will be able to start selling your products online. However, this will also mean that you will need to comply with their guidelines to continue using their services.
Invest in Marketing
Having a fully stocked online store with the products that people are looking for with great pricing won’t matter if they don’t have a way to find you. While you will want to do some search engine optimization to make your eCommerce website more searchable through Google or Bing, you may also want to run Facebook ads to build your social presence and the word out about your store. A combination of these tactics may help you start selling a good quantity of products quickly and encourage repeat customers.
Why JW Nutritional for Supplement Manufacturing?
JW Nutritional can manufacture a wide variety of supplements to suit the needs of your customers. With the inclusion of our complete packaging solutions including bottles with lid closures, sachets, stick packs and zip-seal bags, clients can receive a complete product that is ready for order fulfillment. If you are interested in the vitamin manufacturing services we offer, please contact us today!