If fitness is your passion, you have likely considered all of the ways you could incorporate it into your career. While working as a personal trainer is a great first start, there are many ways to actively support this segment through the release of new and exciting supplements. If you are interested in starting a new supplement company, here are 3 steps you can take to quickly get started.
Focus on Private Label
Since you are just getting started as a new supplement company, you likely will want to take the quickest and most efficient route possible to secure the right product mix for your brand. To do this, we recommend looking into private label options for the most popular supplements on the market and using them to get started. Once you have developed a customer base, you can begin creating targeted supplements to meet their exact needs and rely on the growth you have already had for success and brand recognition.
Solidify Your Branding
Now that you have your products in mind, think of how you want your brand to be perceived by your ideal customer. This should help you create a branding strategy that not only sticks out but separates your products from similar ones currently lining the store shelves they frequent. Choosing the right branding will often be the most difficult part of the process because it will be the initial impression that drives potential customers to try your products.
Rely on Marketing
While you may have some success starting a new supplement company and selling to your local audiences, true growth will only be achieved through marketing. If you plan on selling your products online, focus on building your social media audiences and driving traffic to your website through ads. Depending on how quickly you grow and the connections you may have, you may even be able to implement influencer marketing for optimal results.
Why JW Nutritional for Supplement Manufacturing?
JW Nutritional can manufacture a wide variety of supplements to suit the needs of your customers. With the inclusion of our complete packaging solutions including bottles with lid closures, sachets, stick packs and zip-seal bags, clients can receive a complete product that is ready for order fulfillment. If you are interested in the vitamin manufacturing services we offer, please contact us today!