Protein powder is among the most consumed supplement available on the market. Used by both bodybuilders and casual dieters alike, protein powders have surpassed their original purpose as a post-recovery, muscle-building shake and have transcended into a functional food used by nearly everyone in existence. However, not all protein types are created equally. In this article, we will give you the scoop on popular protein powders to help you determine which is right for your supplement line.
What Do Consumers Typically Look For?
The type of protein used by your consumers will likely boil down to their specific nutritional goals. For instance, some protein powder types are naturally lower carb as long as added sugar isn’t added in. This makes them perfect for those currently living a Ketogenic lifestyle although they won’t get the additional fat intake. On the other hand, vegans or vegetarians will only be able to get their protein sourced from plant-based ingredients. Knowing who your target market is can help limit the protein powder choices down and simplify your decision.
What Protein Powders Are Most Common?
While protein powder can be sourced from a wide variety of ingredients, there are typically 3 that consumers are naturally drawn to. When reviewing these protein powders, attempt to think of your ideal customer and what they would need. Here are some of the protein powders we can manufacture and some of the reasons you may want to invest in them.
- Whey Isolate – Generally considered the most popular of the protein powders, Whey Isolate will generally provide a moderate protein count that is accompanied by low carbohydrates. In most cases, this happens because the protein is processed further than other types of whey to create an isolated protein.
- Whey Concentrate – Hardcore bodybuilders that require high amounts of protein daily will typically utilize Whey Concentrate protein powders because of the high protein percentage per gram they provide. This not only helps them achieve muscle hypertrophy but build real muscle in the process.
- Plant Proteins – As veganism and vegetarianism continue to become more common, it is important for supplement lines to provide the products needed to accommodate this market segment. Through utilizing soy protein or hemp protein, you are able to create a great protein powder will all of the benefits you expect from protein sourced from animals.
While only a small sample of what is possible, we hope this gives you a good basis for determining what protein powders would fit best in your supplement line. JW Nutritional also assists our clients in packaging and design solutions while also helping create a much-needed supplement facts label. If you are interested in learning more about our protein manufacturing services, we encourage you to learn more!
Why JW Nutritional for Supplement Manufacturing?
JW Nutritional can manufacture a wide variety of supplements to suit the needs of your customers. With the inclusion of our complete packaging solutions including bottles with lid closures, sachets, stick packs and zip-seal bags, clients can receive a complete product that is ready for order fulfillment. If you are interested in the vitamin manufacturing services we offer, please contact us today!