In recent years, many Americans have started to adjust their diets to follow vegetarian or vegan lifestyles. While this provides many health benefits, this dietary and lifestyle shift often also stems from ethical and environmental concerns. With this explosive growth, many businesses in the health and fitness industry are wondering if they should provide vegan supplements to their customers.
While primarily viewed as a niche market by many consumers, vegan supplements can be used and enjoyed by nearly anyone. According to the most recent research available, nearly 16 million people in the United States identify as vegetarians and nearly 8 million identify as vegan. With these statistics in mind, it’s easy to see the value of providing vegan supplements through your product lines to accommodate the needs of these growing markets.
However, this process does not come without its own caveats. While vegan products can be enjoyed by vegetarians and their meat-eating counterparts, the same can not be said for vegetarian products. By providing a vegan supplement, you have the ability to get your product into the hands of not only the growing number of vegans currently in the United States but potentially anyone who is willing to try it. This ensures you are able to sell your supplement to the widest audience possible.
Making sure your product truly is vegan requires a little research and a careful eye to detail. Just incorporating a small amount of any ingredient that is derived from animals can ruin your perfect vegan formula. If needed, don’t be afraid to reach out to our Research and Development team to learn what options are available for vegan ingredients as well as veggie capsules to complete your product.
Why JW Nutritional for Supplement Manufacturing?
JW Nutritional can manufacture a wide variety of supplements to suit the needs of your customers. With the inclusion of our complete packaging solutions including bottles with lid closures, sachets, stick packs and zip-seal bags, clients can receive a complete product that is ready for order fulfillment. If you are interested in the vitamin manufacturing services we offer, please contact us today!