Whether you have started preparing or not, the New Year is quickly approaching and supplement brands that haven’t prepared will be left in the dust by their competitors. Preparing for New Year and determining the appropriate steps to take for your business is critical in any industry, but the process often requires an introspective look with honest eyes and a willingness to change if needed. In this article, we will give you some tips to ensure you supplement brand is ready for 2020.
Review Your Products
Just because you have a wide product assortment doesn’t mean that you need to. In fact, some of the capital that is tied up in your underperforming products may be keeping you from stocking the inventory that is flying off the shelves with your target customers. If you have supplements that are underperforming in the marketplace, 2020 may be the year that you need to start phasing them out and looking for alternatives or strengthening the other products that you are selling easily.
Create an Online Brand Store
While many supplement brands prefer to work on product placement deals, this is only one piece of the puzzle in modern times if you are looking to make the biggest splash possible. An estimated 1.8 billion people shop online worldwide according to a report from Statista. Many other supplement brands have leveraged this by creating their own online brand stores to sell supplements directly to consumers. If you are behind, make this a goal in 2020 to continue your growth as a business.
Make Marketing a Priority
The health and fitness industry has made supplements mainstream and, unfortunately, this means there are more brands to choose from than ever before. To make yours stand out, marketing is now a requirement. Depending on the products you are selling, social media ads may be a great fit or spending time in health food stores may be a better approach. Research what marketing methods may be the most impactful for your business and make them a priority for success in 2020!
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Why JW Nutritional for Supplement Manufacturing?
JW Nutritional can manufacture a wide variety of supplements to suit the needs of your customers. With the inclusion of our complete packaging solutions including bottles with lid closures, sachets, stick packs and zip-seal bags, clients can receive a complete product that is ready for order fulfillment. If you are interested in the vitamin manufacturing services we offer, please contact us today!
