Keeping up with modern trends is critical for any supplement brand that wants to achieve success. One of the primary reasons this is true is because the entry-level for new brands is easier to achieve than ever before. In this article, we will take a look at the 2020 supplement trends that you should expect and the impact they will play on building your brand throughout the year.
Clean Labels
Clean label products have already become incredibly popular in the functional foods industry and it’s only a matter of time before it crosses over into the supplement industry. One of the leading proponents behind this movement is the rise in more health-conscious consumers and the commitment to only investing in products that are making an effort. If you don’t have a clean label on your existing supplements, starting the process now to revise them may be wise for future success.
Gaming Supplements
The rise in eSports and other gaming competitions have made it a very lucrative and expansive market. For companies that are looking to break out beyond just sports nutrition, gaming supplements may be the most important of the 2020 supplement trends you will find on this list. Think nootropics and pre-workout formulas that are designed to promote focus to hit the core needs of the gaming community for the most impact.
Liquid Innovations
At JW Nutritional, we strive to be on the cutting edge of technology and have fully prepared for the continued trend of liquid supplements. This includes both ready to drink supplements and liquid capsules that can be used to modify dosing or improve the delivery of a supplement. With endless opportunities for liquid hangover supplements, canned pre-workouts and more, we are prepared to help our clients take advantage of these 2020 supplement trends.
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Why JW Nutritional for Supplement Manufacturing?
JW Nutritional can manufacture a wide variety of supplements to suit the needs of your customers. With the inclusion of our complete packaging solutions including bottles with lid closures, sachets, stick packs and zip-seal bags, clients can receive a complete product that is ready for order fulfillment. If you are interested in the vitamin manufacturing services we offer, please contact us today!
