With the wide variety of protein powder products currently available on the market, it has become more important than ever for supplement brands to create niche products to fill a certain need. Not only does this increase sales, it can create a loyal fan base that continues to repurchase your product in the future. If you are creating your new protein powder formula, here are 3 considerations you should keep in mind for the most impact.
Audience Segmentation
If your supplement brand has already created a marketing plan, you likely know your target audiences and their wants or needs in a nutritional supplement. By crafting your protein powder formula to meet these targeted needs, you are more likely to achieve your sales goals. For instance, if your ideal customer is following a low carb or ketogenic diet, you will want to use a protein isolate to keep carbs to a minimum.
Great Flavor
Flavor is undeniably one of the most important aspects of any nutrition product. Even if your formula is great and provides the intended results, you likely won’t have many repeat purchasers that will stick around if it doesn’t taste good. If possible, try to come up with a new and interesting flavor or improve an existing flavor; however, keep dietary restrictions in mind if the flavoring may impact them.
Price Point
Depending on your chosen target market, you may be looking for ways to lower the price point of your protein powder. There are many different additives that can be added to your protein powder formula to enhance it, but it will often come with additional costs. If you are looking for ways to get your finished product in the right price range, we encourage you to look into our pre-formulated, private label supplements for the best solution.
Why JW Nutritional for Protein Manufacturing?
JW Nutritional can manufacture a wide variety of protein powders to suit the needs of your customers. With the inclusion of our complete packaging solutions, clients can receive a complete product that is ready for order fulfillment. If you are interested in the protein manufacturing services we offer, please call us at (214) 221-0404 or contact us today!
