Aside from how well a supplement works, consumers will often be most critical of the flavoring the supplement has. This is especially true with powder-based supplements because the flavor must remain pronounced after mixing occurs. In the current market of supplements, having a great tasting products through flavor development will help your products stick out from the competition.
Depending on the type of product you are making, the flavor profile prior to additives can either be fairly neutral or have a distinct taste that customers won’t respond well too. If your initial formula base has a neutral flavor, it usually won’t require much extra effort to make your formula taste great. However, if your formula utilizes ingredients that have an “off” taste, it may be necessary to develop a formula capable of masking the formula ingredients.
Let’s face it, most consumers in the nutrition and supplement industry aren’t too keen on the taste of “healthy” foods. For this reason, companies have invested heavily in developing flavors that resemble unhealthy options while retaining the healthy or beneficial results found with their unique supplements. This can encourage a healthier lifestyle without sacrificing the importance of missed flavor profiles.
At JW Nutritional, we approach flavor development on both a customer specific and product specific basis. When a product formula contains an easily masked taste, flavor development can be performed much more easily. In the event your product needs a little extra work, we work to develop unique masking flavors or alter the natural flavors within the formula.
At JW Nutritional’s Allen, Texas facility, our Research and Development team utilizes natural flavoring, artificial flavoring or a combination of both to achieve our customers desired target flavors. We are committed to accurately recreating your target flavor without the faux tastes often found in recreated counterparts. With our range of equipment, we will efficiently and affordably provide you with a product of the highest quality.
If you need flavor development or supplement manufacturing services, JW Nutritional would be happy to help you! With two facilities encompassing over 120,000 square feet within the Dallas-Fort Worth metroplex, we can ensure fast shipping and reception of incoming ingredients and outgoing completed orders. To get started, contact us or call us at (214) 221-0404 today!