Supply chain is the engine of Nutrabolt

Understanding your Supply Chain is important for growth and sustainability. Nutrabolt is a fast-growing, global active health and wellness company founded back in 2002 and headquartered in Austin, Texas, a city home to an eclectic range of live music and vintage clothes shops. In an exclusive interview by Procurement Magazine, Brendan O’Toole discussed the importance of sourcing and supply, reinvention, and staying agile in a volatile climate.

The branding and distribution company has a portfolio that’s distributed across 150 countries, with a particular focus on the pre- and post-workout hydration and muscle strength market – and this is one of the factors that sets Nutrabolt apart from its contemporaries. It has, however, experienced much of the same volatility and disruption that other global distribution companies have had to withstand over the past few years.

“It’s very entrepreneurial here at Nutrabolt and moving quickly, like a startup,” states Brendan O’Toole, Vice President of Procurement at Nutrabolt. “But it’s a 20-year-old company, so it also has some of those guardrails of establishment.”

“We had to start redesigning our supplier sourcing strategies to create opportunities for localised suppliers”

Nutrabolt and JW Nutritional O’Toole, firmly ensconced in the thick of it, describes the current environment as “very volatile and very tumultuous”, particularly for
a co-manufacturing company where “collaboration is key”.

You can see the full digital article at the Procurement website here: https://procurementmag.com/brochure/supply-chain-is-the-engine-at-the-heart-of-nutrabolt

Get in touch with us today to establish your supplier sourcing strategy.

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Why JW Nutritional for Supplement Manufacturing?

JW Nutritional can manufacture a wide variety of supplements to suit the needs of your customers. With the inclusion of our complete packaging solutions including bottles with lid closures, sachets, stick packs and zip-seal bags, clients can receive a complete product that is ready for order fulfillment. If you are interested in the vitamin manufacturing services we offer, please contact us today!

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