Breaking into the supplement industry can seem challenging for a new start-up. With the wide variety of large companies already dominating the market, it is more important than ever for small businesses to begin innovating the get their fair share of the market. If you are ready to create a successful supplement and start your business off on the right foot, here are some of the factors you should keep in mind.
Know Your Audience
One of the easiest ways to create a successful supplement is to know the audience that you are creating the product for and tailor it to their specific needs. While this will typically take some market research to be successful, the time you invest is worth it. Far too often, small supplement companies try to mimic other products on the market and sell them at a lower price-point. However, it can be hard to pull customers from brands that they already know and trust.
Research Ingredients
Choosing the correct ingredients for your product formula is incredibly important to ensure you can back up any claims that you intend to make. There are many resources available online to browse your potential ingredients and determine what the results of clinical studies on them have shown. This information can also be incredibly beneficial when you start creating your marketing materials.
Step Up Your Marketing
Even if you create a great product, it likely won’t sell well unless you step up your marketing efforts. Having effective marketing and channeling it into the right areas can ensure you are receiving the proper exposure that translates into actual revenue. If you are clueless about how to get started, don’t be afraid to shop around with marketing experts in your area.
Why JW Nutritional for Supplement Manufacturing?
JW Nutritional can manufacture a wide variety of supplement to suit the needs of your customers. With the inclusion of our complete packaging solutions including bottles with lid closures, sachets, stick packs and zip-seal bags, clients can receive a complete product that is ready for order fulfillment. If you are interested in the vitamin manufacturing services we offer, please contact us today!
