With the wide variety of powdered supplements hitting health store shelves, it’s no surprise that consumers have grown fond of this popular supplement type. Typically used as a drink mix with added flavoring, powdered supplements are a breath of fresh air from traditional capsules or tablets. In this article, we will examine why powdered supplements are becoming more popular and some of the ways your supplement line can capitalize on this growing trend.
As you likely already know, keeping up with the latest trends can help your supplement line gain an edge on the competition and stay relevant in a constantly changing industry. While investing capital into eye-catching, memorable packaging and bold new flavors are important, knowing the supplement type your target customers prefer is critical. As expected by many of the leading publications in the supplement industry, powder supplements seem to be making their push to the top of the pack.
To be successful, powder supplements have to meet two very specific criteria to create long-lasting customers that will continue to come back. The first is that your product must have a great flavor that can easily be mixed and provide an enjoyable experience for the consumer. Second, you must use high-quality ingredients to provide the expected results and have a great nutritional facts panel. As consumers become more health conscious about what they are ingesting, this is paramount for ensuring you make a lasting impact.
Even if you aren’t currently providing powdered supplements to your customers, it has never been easier to get started. As a leading supplement manufacturer, JW Nutritional has a wide variety of private label solutions, as well as custom supplement manufacturing services whenever needed. No matter what your target powdered supplement may be, we can help make your vision a reality.
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Why JW Nutritional for Supplement Manufacturing?
JW Nutritional can manufacture a wide variety of supplements to suit the needs of your customers. With the inclusion of our complete packaging solutions including bottles with lid closures, sachets, stick packs and zip-seal bags, clients can receive a complete product that is ready for order fulfillment. If you are interested in the vitamin manufacturing services we offer, please contact us today!
